Our Group participates in the Christmas of Trees with two installations in central Milan (Piazza della Scala and Piazza Cesare Beccaria) and a special event on December 13 dedicated to music, warmth, and sharing.
La Nordica-Extraflame is a protagonist of the Christmas of Trees in Milan 2025, an initiative in collaboration with the Municipality of Milan, which allows us to be present for a whole month, from December 6 to January 6, in two of the city’s most central and frequented squares.
Our installations:
📍 Piazza della Scala
In this square, our illuminated Christmas tree has been installed, under which Lumen, the new urban flame designed to bring the hearth atmosphere even into metropolitan spaces, comes to life.
📍 Piazza Cesare Beccaria
Our Lumen concept container will instead be the protagonist in Piazza Cesare Beccaria: a true pop-up exhibition that allows visitors to explore the range up close, enter the world of the product, and enjoy an immersive experience.
A special event on December 13
At 5:00 PM on Saturday, December 13, Piazza della Scala will host a performance by the Piccoli Cantori di Milano choir under our Christmas tree, bringing a moment of music and festive atmosphere.
At the same time, in Piazza Beccaria, a hot chocolate tasting by Ciocomiti will welcome adults and children next to the Lumen pop-up.
The Christmas installation celebrates the elegance of simplicity: sometimes all it takes is a shining tree, a warm hearth, and a moment to be enveloped by this atmosphere to rediscover the authentic magic of Christmas. This is the meaning of “The Luxury of Missing Out”: an invitation to rediscover the value of shared atmospheres in the heart of the city.
We look forward to experiencing the magic of Christmas together!