La Nordica-Extraflame is taking center stage at Milan’s 2025 “Natale degli Alberi,” an initiative created in collaboration with the Municipality of Milan. For an entire month, from December 6th to January 6th, our presence will illuminate two of the city’s most iconic squares:
📍 Piazza della Scala
In Piazza della Scala, right in front of the Teatro alla Scala, a spectacular Christmas tree signed by La Nordica-Extraflame will shine throughout the festive season.
At its base, Lumen — our new urban flame — will come to life, bringing atmosphere, visual warmth, and contemporary design even to metropolitan spaces.
📍 Piazza Cesare Beccaria
Our Lumen concept container will instead be the protagonist in Piazza Cesare Beccaria: a true pop-up space where visitors can discover the range up close, step into the world of the product, and enjoy an immersive brand experience.
🎄 A special event on December 13th
The most touching moment of the initiative will take place on Saturday, December 13th at 5:00 PM.
In Piazza della Scala, the Piccoli Cantori di Milano children’s choir will perform a Christmas concert that will transform the square into a place of shared warmth.
At the same time, in Piazza Beccaria, visitors will be welcomed with a hot chocolate tasting offered by Ciocomiti, right beside the Lumen pop-up.
✨ A celebration of simple elegance
This holiday installation embraces the beauty of simplicity: sometimes all you need is a shining tree, a fireplace’s warm glow, and the time to let yourself be wrapped in the atmosphere to rediscover the authentic magic of Christmas.
That is the spirit of “The Luxury of Missing Out”: an invitation to slow down and reconnect with the value of shared moments in the heart of the city.
We look forward to celebrating the magic of Christmas with you!