Pure Heat, Made in Italy. It is the new print campaign launched by La Nordica-Extraflame.

The concept of the campaign "Pure Heat, Made in Italy" enhances the well-being and the timeless quality of La Nordica-Extraflame fireplaces and stoves, through a fascinating representation:
an environment completely wrapped in a pure heat soft wool sweater, bearing the label Made in Italy.

A simple concept and a simple mood that combine in the same "wool dress" the powerful heat generated by various types of wood or pellet fuelled products.

Two versions are available to date, the Moon tiled fireplace and the pellet fuelled Iside stove.

The television advert.The spectacle of fire.

The creative concept of the new TV ad campaign, broadcasted on the major Italian digital and satellite channels, is based on the rediscovery of fire and its power to fuel dreams and fantasies. A flame is created from a piece of wood. The fire begins to grow, and comes to life following its own rules, the rules of imagination.
Then we find out that this beautiful spectacle takes place in a La Nordica-Extraflame stove or fireplace.
The spectacle of fire.

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